The leads you paid for, answered before they call the next installer.
Kitchen, bathroom, window and solar firms buy leads at £50–100 each — then lose the ones that ring while you're on a job or after hours. Nova makes sure every missed call gets a text back within 60 seconds, and every web enquiry an instant, qualifying reply that books the survey — so the lead you already paid for doesn't go to whoever picked up first.
You're not short of leads. You're losing the ones you've already bought.
An installer's day is on-site, not by the phone. The enquiry that comes in at 2pm mid-fit, or 7pm after the office closes, goes to voicemail — and a homeowner getting three quotes simply rings the next firm. You paid for that click; speed-to-lead is the only thing that converts it.
Exactly what changes.
Missed-call text-back
Before
A call missed mid-job goes to voicemail; the homeowner rings the next installer.
After
Within 60 seconds the caller gets a text that answers, qualifies, and offers a survey slot.
Web enquiry response
Before
Quote-form enquiries sit unanswered until someone's back at a desk that evening.
After
Agent replies instantly, asks the qualifying questions, and books the appointment.
Out-of-hours & weekend cover
Before
Evening and weekend enquiries — when homeowners actually research — go cold by Monday.
After
Every enquiry answered and booked around the clock, no staff sitting by the phone.
Bought-lead follow-up
Before
Leads from portals get one call attempt, then forgotten if unreached.
After
Each lead is chased across call and text until booked or clearly declined.
Missed call → texted back → booked
When a call goes unanswered, the homeowner receives a text within the minute — not 'we'll call you back', but a real reply that asks what work they're after and offers two survey times. Most reply to a text they'd never have left a voicemail for.
Web form → qualified → in the diary
A quote request is answered instantly, the agent confirms the job type, rough scope and postcode, and drops a confirmed survey into your calendar — while the homeowner is still on your site comparing you with two others.
After-hours enquiry → handled → followed up
The 8pm enquiry that used to wait until morning is answered the same evening and booked, so you're the firm that replied first instead of third.
Portal lead → chased → converted
Leads bought from portals are followed up across text and call until they book or opt out — so the money you spend acquiring them actually turns into surveys.
The leads you already pay for stop leaking to faster competitors. Every missed call and web enquiry answered in under a minute, qualified, and booked — measured against your own current response time and conversion during the diagnostic. UK-based.
Questions we're asked
How is this different from a call-answering service?
A call service takes a message. Nova's agent answers the homeowner instantly by text and web, qualifies the job, and books a survey straight into your diary — and it covers web enquiries and out-of-hours, where most installer leads are actually lost.
Will it sound like a robot to my customers?
No. It sends a natural, branded reply in your firm's voice and hands anything it isn't sure about to you with full context. The goal is a booked survey, not a chatbot conversation.
Does it work with my existing calendar and CRM?
Yes — it books into the diary you already use and logs the lead where you already track them. No new system to learn.
What if it doesn't recover any jobs?
Then you don't pay. We set up the first 30 days on a pay-on-results basis — if it doesn't recover at least five jobs in that window, there's no fee and you keep the system. Submit an application and we'll scope it.
If that's the constraint worth removing, apply.
We review every application ourselves and respond within two working days. If there's a fit, we start with a diagnostic to confirm where the real bottleneck is.