Every job that rings while you're on the tools — caught, not lost to the next number on Google.
You can't answer the phone with your hands full — so the call goes to whoever picks up. Nova sets up missed-call text-back and an AI receptionist for your trade business: every missed call and web enquiry gets a reply in 60 seconds, qualified and booked, so the work you'd have lost stays yours. Norwich-based, done-for-you, pay only if it works.
34%
of tradespeople have lost work by not answering the phone
Fix Radio survey
85%
of customers who can't get through just call a competitor
£24k
average lost per year from missed calls alone
<60s
Nova's automatic text-back on every missed call
On the tools all day means the phone goes unanswered — and the job goes to someone else.
More than a third of tradespeople have lost work simply because they couldn't get to the phone, and the average tradesperson loses around £24,000 a year to missed calls. Customers with a leak, a fault or an emergency don't leave a voicemail — 85% just ring the next number on Google. You've already paid for the lead through your listing or your reputation; letting it ring out hands it to a competitor.
From rings-out to booked in.
Missed-call text-back
Before
Phone rings while you're under a sink or up a ladder, goes to voicemail, caller moves on.
After
Every missed call gets an instant text back that captures the job and offers a callback slot.
Emergency & out-of-hours calls
Before
Evening and weekend emergencies — the most profitable work — hit voicemail and vanish.
After
Covered 24/7, so urgent jobs are captured and triaged instead of lost overnight.
Web enquiry response
Before
A quote request from your site or a directory sits unanswered for hours.
After
Instant reply that qualifies the job, gets the details, and books a survey or callback.
Quote follow-up
Before
Quotes go out and chase-ups never happen because you're flat out on site.
After
Automatic, polite follow-up so warm quotes don't go cold while you're working.
Never miss an emergency job
The high-value, time-sensitive callouts that competitors lose to voicemail get captured and triaged — even at 9pm on a Sunday.
Qualify before you call back
By the time you ring back, you already know the job, the address and the urgency — no time wasted on tyre-kickers.
Look bigger than you are
Every caller gets an immediate, professional response — the kind of front-of-house a one- or two-van outfit can't normally afford.
Every missed call answered, every job qualified and booked — while you stay on the tools. If it doesn't recover at least five jobs in the first 30 days, you pay nothing.
Questions we're asked
Do you cover trades across Norfolk?
Yes — we're Norwich-based and set up for local trades across Norfolk: plumbers, electricians, builders, heating and home-improvement firms. Being local means you're dealing with an accountable person, not a national call centre.
What exactly happens when I miss a call?
The caller gets an automatic text back within 60 seconds that acknowledges them, captures what they need, and offers a callback — so the lead stays warm instead of ringing the next number.
Will it sound like a robot to my customers?
No. It's set up in your business's name and tone. The goal is a fast, professional first response — then you (or your team) take the job from there.
I'm a one-man band — is this overkill?
It's the opposite — sole traders and small outfits lose the most to missed calls because there's no one to answer while you work. This is the cheapest way to stop that without hiring.
What does it cost?
Scoped to your business up front during a short diagnostic, agreed before anything's built. And it's outcome-bound: if it doesn't recover at least five jobs in the first 30 days, you pay nothing.
Want the full picture? See home improvement in detail.
If you're losing leads to a ringing phone, apply.
We review every application ourselves and respond within two working days. We take on a limited number of local clients, and you only pay if it works.