The £100 lead you bought this morning — answered and booked before it goes cold.
You pay £50–150 for an exclusive lead, then lose it because no one called back fast enough. Nova sets up instant lead response for your installer business: every enquiry — bought lead, web form or missed call — gets a qualifying reply within 60 seconds and a survey booked, so the leads you paid for actually convert. Norwich-based, done-for-you, pay only if it works.
£50–150
what an exclusive home-improvement lead costs you
UK lead-gen pricing
78%
of customers go with the first installer to respond
5 min
the window that decides whether you win the job
<60s
Nova's reply to every enquiry and missed call
You already paid for the lead — then let it go cold.
Exclusive kitchen, bathroom, window and solar leads cost £50–150 each, and the whole game is speed: the installer who calls back first books the survey. Yet most enquiries wait hours, and a lead contacted within five minutes is many times more likely to convert than one called back later. Every bought lead that rings out while you're on a job is money you spent and handed to a competitor. Fix the follow-up and the same ad spend closes far more work.
From rings-out to booked in.
Bought-lead instant follow-up
Before
A paid lead lands while you're on site; by the time you call back, they've booked with someone else.
After
Replied to within 60 seconds — qualified, with a survey or callback booked while they're still keen.
Web enquiry response
Before
A quote request from your site or a directory sits unanswered for hours.
After
Instant, qualifying reply that captures the project details and books the appointment.
Missed-call text-back
Before
The phone rings mid-install, goes to voicemail, the homeowner moves on.
After
Every missed call gets an instant text back that captures the job and offers a callback.
Quote follow-up
Before
Quotes go out and never get chased because you're flat out on jobs.
After
Automatic, polite follow-up so warm quotes don't go cold while you're working.
Never waste a paid lead
Every lead you buy gets an instant, qualifying response — so your cost-per-lead converts instead of ringing out.
Book the survey while it's hot
The system captures the project, qualifies the budget and books the home survey before a competitor calls back.
Look bigger than you are
Every enquiry gets an immediate, professional reply — the front-of-house a small installer can't normally staff.
Every lead you paid for answered, qualified and booked — so the same marketing spend closes more jobs. If it doesn't recover at least five jobs in the first 30 days, you pay nothing.
Questions we're asked
Do you work with installers across Norfolk?
Yes — we're Norwich-based and set up for local kitchen, bathroom, window, conservatory and solar installers across Norfolk. You deal with an accountable local person, not a national call centre.
Does it work with leads from portals and ads?
Yes. Whether the lead comes from a lead-gen company, your Facebook/Google ads or your own site, it gets an instant qualifying reply and a booked survey — that's where bought leads are won or lost.
Will it put homeowners off with an automated reply?
The opposite — a fast, professional response in your company's name beats a callback hours later. It qualifies and books, then you turn up to a warm survey.
What does it cost?
Scoped to your business up front during a short diagnostic, agreed before anything's built. And it's outcome-bound: if it doesn't recover at least five jobs in the first 30 days, you pay nothing.
Want the full picture? See home improvement in detail.
If you're losing leads to a ringing phone, apply.
We review every application ourselves and respond within two working days. We take on a limited number of local clients, and you only pay if it works.