The new-client enquiry that lands at deadline crunch — answered and booked, not lost in the rush.
When you're heads-down in client work and filing deadlines, the new-client call rings out — and they switch to the next practice. Nova sets up an AI receptionist for your firm that answers every enquiry in seconds, qualifies it, and books it for your team, day or night. Local, done-for-you, and you only pay if it works.
64%
of people now expect a real-time response
Salesforce, 2026
20–40%
of calls a busy practice misses at peak times
9–21×
more likely to convert a lead answered within 5 minutes
<60s
Nova's reply to every enquiry and missed call
New-client enquiries spike exactly when you've no time to answer them.
Switching enquiries cluster around year-end and the January deadline — precisely when your fee-earners are buried and the phone goes unanswered. A busy practice misses 20–40% of calls at peak, and most callers don't leave a voicemail; they ring the next firm on Google. With Making Tax Digital pushing more businesses to change accountant, the firm that responds first wins the switch. Every missed enquiry is a recurring fee lost for years, not a one-off.
From rings-out to booked in.
New-client enquiry response
Before
A business owner calls about switching accountant; you're mid-deadline; they ring elsewhere.
After
Answered or texted back in 60 seconds — service need captured, intro call booked.
Deadline-season overflow
Before
January and year-end calls overwhelm the team and enquiries drop through the cracks.
After
Overflow is caught and qualified automatically, so growth doesn't stop while you file.
Missed-call text-back
Before
The line rings out while you're with a client; the prospect moves on.
After
Instant text-back that captures the enquiry and offers a callback, keeping it warm.
Enquiry triage
Before
Bookkeeping, payroll, accounts and tax enquiries all land the same way.
After
Enquiries are triaged by service and the high-value ones flagged for fast follow-up.
Capture year-end switchers
The businesses shopping for a new accountant at deadline get an instant, qualifying response — and book a call before a rival firm replies.
Protect fee-earner focus
Your team isn't pulled off client work to answer the phone; enquiries are captured and routed with full context.
Grow through the busy season
New business doesn't stall while you're filing — overflow enquiries are handled around the clock.
Every new-client enquiry answered, qualified and booked — even at deadline, without adding headcount. If it doesn't capture at least five new enquiries in the first 30 days, you pay nothing.
Questions we're asked
Do you work with practices in Norwich and Norfolk?
Yes — we're Norwich-based and built for local accountancy firms. You deal with an accountable local person, not a national call centre, and we set the whole thing up for you.
Does it give tax or accounting advice?
No. It qualifies the enquiry and books the call — it never gives advice. Anything that needs an accountant is captured with full context and routed to your team.
Is client data kept in the UK?
Yes. We run on UK/EU infrastructure, your data stays in the UK, and it's never used to train any external model.
What does it cost?
Scoped to your practice up front during a short diagnostic, agreed before anything's built. And it's outcome-bound: if it doesn't capture at least five new enquiries in the first 30 days, you pay nothing.
Want the full picture? See professional services in detail.
If you're losing leads to a ringing phone, apply.
We review every application ourselves and respond within two working days. We take on a limited number of local clients, and you only pay if it works.